Find the truth.
Start with the people, purpose and values behind the brand. Understand what makes it different, who it matters to and where it wants to go.
One story.
Every touchpoint.
A great brand is a story, consistently told. We connect the thinking and the making so that story comes through in every experience.
Remove the barriers.
Strengthen the idea.
For more than 35 years, James Sundstad has developed a philosophy of removing the barriers between branding, architecture and build. The goal is to create a stronger connection between a brand’s strategy and the way people experience it.
We bring creative minds and clients together from the beginning. A connected team can carry an idea from its first expression through the physical and digital touchpoints that make a brand feel complete.
Give it a story.
Bring that truth into a clear, authentic narrative. Establish the character, voice and point of view that connect every part of the brand.
Make it an experience.
Translate the story into things people can see, touch and inhabit. Connect identity, environment, products and communication around the same idea.
Bring it into the world.
Keep the vision connected through design and execution. Work across disciplines so the smallest detail and the complete experience belong together.