Storytelling Methodology


Storytelling Methodology


For more than 35 years James and his team at Werkhaus has applied expertise in brand creation, restaurant and retail design development and branded architecture has helped set the course for some of today’s most successful brands. James has led teams large and small and is a hands-on creative mind with a passion to design and to inspire great design and ideas in others. James has focused his career on branding and telling the brand’s story through the environmental experience. James brings together the most talented creative minds with the best and the brightest clients. His overarching goal; to build great brands and transform the way consumers experience the brand in a online and offline environment.

James’s philosophy of removing the barriers between branding, architecture and build, a methodology he has perfected in bringing countless concepts to market. Using this method projects get to market with greatly improved timeframes and measurably reduced budgets. James’s branded restaurant and retail concepts consistently build increased revenues and market position for his clients and examples of his work are experienced by consumers in thousands of locations across the US and internationally.